Our services include, but are not limited to, comprehensive communications, branding, public relations and marketing. In addition to providing communications counsel, we can also do the writing, editing, design and photography to help you implement your strategic communications plan.
Public Relations & Media Relations Perhaps Bill Gates said it best. "If I only had $1 left, I'd spend it on public relations."
Strategic Communications Campaigns Our strategic communication planning can help your business.
Brand Management and Positioning The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Branding isn't about getting your target audience to choose you over the competition. It's about getting your prospective clients. Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
A good brand delivers your message clearly, confirms your credibility in the marketplace, connects with your prospective clients on an emotional level, motivated the buyer, and establishes customer loyalty. To successfully build a brand, companies must truly live the brand and your customers must feel that brand at every point of public contact. Your brand is your identity - it's the sum total of their experiences and perceptions.
Know that you know what it is - you need to know why it's important! Your brand is the basis upon which all of your marketing and communications efforts should be built. If you don't know who you are? How can your customers know who you are?
Creative Services A strong consistent design is key to creating and maintaining your image in the marketplace.
We've been known to develop and implement:
Advertising plans (that help companies make the most efficient use of limited financial resources)
Reputation management plans
Social media plans
Our services also include:
Writing and editing
Pricing is based on what you need, and how much you need of it! Freelance services are charged at an hourly rate, while larger projects and long-term agreements are charged on a per-project basis.